Heyware.com provides quality assurance software. aPitchDeck.com helped them build a compelling investor deck and sales deck. The key to creating a successful deck was in clearly defining the problem the Heyware customers face - a simple overlooked insight - that “errors” in quality assurance does not occur at the agent level but at the process level. Bringing this to the attention of the client, earlier in the presentation, allows Heyware to move on to the next stage - a demo - quicker.

Another way to define the size of your market is to define it as the “size of the problem” that you are trying to solve.