9 Tips for Designing a Binge-Worthy Sponsorship Deck for TV Shows
Lights, camera, action! When it comes to attracting sponsorships for your TV show, a stellar deck isn’t just optional – it’s essential. Sponsorship decks are the shining stars that can guide investors to your production, lighting up the path to fruitful collaborations. So, let’s dive into crafting a deck that is not only informative but also irresistibly binge-worthy!
1. The Spellbinding Story: Start with a Bang!
Every great TV show tells a compelling story – and your sponsorship deck should do the same. Ensure the beginning of your deck introduces your TV show's concept in a way that’s both exciting and intriguing.
Example: The sponsorship deck for the renowned show, “Stranger Things,” brilliantly utilized its unique 80s nostalgic aesthetic to immediately grasp attention.
2. Character Development: Introduce the Stars
Provide investors with a snapshot into the lives and personalities of key characters in your show. This will not only give them insight into the storyline but also help them to envision the potential marketing angles.
Example: The "Game of Thrones" series introduced its vast array of characters strategically without overwhelming its audience (or potential sponsors).
3. Visual Splendor: Use High-Quality, Evocative Imagery
Leverage striking, high-quality images from your show (or conceptual art) to enthrall potential sponsors.
Example: Netflix often utilizes rich visuals from their shows, such as “The Crown,” in their promotional materials to captivate and entice viewers and sponsors alike.
4. Audience Insights: Who’s Tuning In?
Showcase demographic and psychographic data about your anticipated audience to help sponsors understand the market they’ll be reaching.
Real-world Tip: Sponsorship decks for reality TV often delve into audience demographics, highlighting potential markets for advertisers to target.
5. Plot Twists and Peaks: Unique Selling Points
Highlight what sets your TV show apart – be it the plot twists, the cinematography, or the star-studded cast.
Example: The groundbreaking effects used in “The Mandalorian” were a key highlight in Disney’s investor communications, showcasing technological innovation.
6. Multi-Season Arc: Showcase Future Potential
Demonstrate the scalability and long-term vision for your show. Sponsors are often more willing to invest when they see potential beyond just one season.
Example: The “Marvelous Mrs. Maisel” articulated its multi-season story arc early on, presenting a clear path for its narrative (and sponsorship opportunities).
7. Sponsorship Tiers: Offer Varied Investment Levels
Outline different levels of sponsorship, ensuring options for various budgets and involvement.
Example: Major sports events, like the Super Bowl, utilize tiered sponsorship models, offering varied packages for advertisers of all sizes.
8. Successful Spinoffs: Include Case Studies or Testimonials
If applicable, include instances from your past projects that successfully attracted sponsors and yielded high ROI.
Example: When pitching "Better Call Saul," creators could leverage the monumental success of its precursor, "Breaking Bad."
9. Call to Action: Guide the Finale
Finish strong with a clear, direct invitation for sponsors to take the next step, providing them with explicit instructions on how to move forward.
Wrapping It Up
A show-stopping sponsorship deck doesn’t merely relay information; it tells a story, evokes emotion, and most importantly, it sells without being salesy. By intertwining narrative elements with crucial data and visually rich media, your sponsorship deck becomes not just a pitch, but a performance.
Become a part of their prime-time schedule by crafting a deck that’s as binge-worthy as the TV show it represents!